Friday, September 12, 2008

Gallup: Generic Ballot Tightens

A new Gallup survey today shows a tightening in the so-called generic ballot. This survey is designed to demonstrate the relative strength of the two major party brands based on their label alone. In February, this showed the Republican brand losing to the Democrat brand by 15 points. In such an environment, Republican candidates ran their race at a disadvantage based on their Party label.

In a dramatic turnaround, the latest survey shows the Republican brand down only 3 points for a statistical dead heat. This is very good news for Republican candidates and, in my opinion, for voters as well. Such a close generic ballot gives neither candidate an advantage or disadvantage from their Party label alone. Rather, candidates will have to demonstrate their differences on the issues and how they will best serve their constituents. It will be interesting to watch how this effects our local state legislature races across Arkansas.

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